Source Ex-asset of the family of Penza billionaire Ara Apoyan bought out the Samara company that holds 68 brands of alcoholic and non-alcoholic beverages produced by the Samara distillery Rodnik. We are talking about the company “Gift”, previously owned by Lyudmila Apoyan, and since last year – by Olga Gulyants. However, it can be affiliated with the owner of the plant, Alexander Guryanov. In the meantime, in the arbitration, the ex-heads of Rodnik, including the Samara Regional Department Vyacheslav Dormidontov, were attracted to the subsidy for 888 million rubles.
More than sixty Samara vodka brands produced by the Rodnik distillery, including the famous Rodnik, Gubernatorskaya, Rastoropsha, ended up in the portfolio of the Penza Gift. Since the beginning of December, this company has been listed as the founder of the Samara OOO “Intellectual Law”, in whose portfolio there are rights to 59 trademarks, including voiced ones. Prior to this, the shares of the company were owned by the father and son of the Degtyarevs – Mikhail and Evgeny. The surname, by the way, is common in Samara: the current governor of the Khabarovsk Territory, Mikhail Degtyarev, comes from this Volga city.
BV has already written about the Gift company: until the spring of last year, it was registered to Lyudmila Apoyan, the mother of the Penza alcohol baron Aru Apoyan, the owner of three factories for the production of alcoholic and non-alcoholic beverages at once. Then Olga Gulyants became the founder.
This summer she shared her shares with Piotr Ivashkin from Penza. He is also listed as the founder of the Penza LLC “Real”, the founder of which was also previously Lyudmila Apoyan. Both companies under the Russian Peppers brand are engaged in wholesale and retail distribution of alcoholic and non-alcoholic beverages. Moreover, “Real” owns the rights to 80 trademarks.
The assortment of “Gift” includes the trademarks “Golden Petushok”, Golden Joker, “Crimean Aelita”, Mr.Craft, in total – 20 trademarks. One of the key brands in the assortment is Nemiroff vodka, which was started to be produced at the Apoyanov vodka factories in the Penza region and is mainly produced by the Samara-based Rodnik.
By the way, Gift's revenue is only growing, and it has been growing sharply since 2019: it was 6 billion rubles, in 2021 – 22.5 billion rubles. Real Madrid's revenue, on the contrary, is only falling: last year – by 72%, to 244.9 million rubles. In 2019, it amounted to 7 billion rubles.
It is curious that last year Samara insiders of the tg-channel “Oper writes …” suggested that the transfer of companies by Apoyanami was nothing more than a withdrawal of assets. The alcohol baron's empire attracted the attention of the tax authorities, which revealed a arrears of 7.5 billion rubles, and insiders suggested that in this way the property was removed from arrest.
– Using funds from “Gift” LLC, “unrevealed” in the history of tax arrears, and nominees from the inner circle, Apoyan has already acquired the Samara alcohol company “PK Rodnik” LLC. He plans to register the maximum possible amount of property with OPVZ LLC for this plant, thus turning three Penza plants into branches of Samara production, removing the “good” from the blow of the Penza and federal tax authorities, the source suggested.
In open sources, since July last year, the founder of Rodnik (production lines and licenses) is the Samara regional department Alexander Guryanov, a native of the Penza region. Revenue, by the way, last year grew by 403%, to 829.4 million rubles. Net profit completely flew into space: an increase of 178 thousand percent to 78.4 million rubles.
Samara Review connects Olga Gulyants with Guryanov. True, it is not clear whether Guryanov himself is related to Ara Apoyan and who is seizing whose assets. However, the founders of the Penza distilleries of the alcohol baron have not changed over the year. Guryanov, over the past year, also became the founder of Promteh LLC, a company that holds the real estate of the Samara plant.
What is the reason for the accumulation of Samara-Penza brands in the same hands is also not entirely clear. According to experts, the development of vodka brands requires serious investments. A brand can become a federal brand only if there are powerful financial injections, a competent and professional team of the federal level and a large advertising campaign to promote the brand, says Vadim Drobiz, director of the Center for Research on the Federal and Regional Alcohol Market “ZIFRA”. He equates the purchase of brands with the acquisition of production.
– When you buy brands, it is not necessary to have your own production. You can save yourself from all production problems. You can just sit and “smoke bamboo” and use other people's lines, – the expert stated.
Meanwhile, the former leaders of another “Spring”, registered at the same address in Samara, do not have to smoke bamboo. As Kommersant reports, the Arbitration Court of the Samara Region recognized as proven the existence of grounds for bringing the co-owner of Samara Plant Rodnik LLC Pavel Smetana, RegionBusinessContact LLC and Kristall-Lefortovo LLC to subsidiary liability for the debts of Rodnik.
And the former leaders of the company Vyacheslav Dormidontov and Alexander Grinkevich must compensate the bankrupt for more than 888 million rubles of losses. The alleged beneficiary of the plant Alexander Mileev and his wife Lyubov Mileeva were not involved in the crisis at the Rodnik IC, whose debts reached 2 billion rubles.